Kindle vs Kobo: eBook sales

“Doing what you’ve been doing is going to get you what you’ve been getting.” 

Seth Godin

Last year, I decided to create a Kobo account and upload some of my eBooks so I could do things like manage specific promotions and see how my books performed on a site other than Kindle.

I’ve checked stats on both sites for months now and there is a clear winner.

Kobo downloads

While my books have been downloaded 154 times in 24 countries so far this month on Kobo, those same books have been downloaded 40 times in 4 countries on Kindle.

That’s a huge difference.

But that’s not the whole story.

My free books are downloaded more often on Kobo, whereas my paid books are purchased more on Kindle. Interesting.

All in all, the reach of my books is considerably further with Kobo.

Maybe you want to experiment with new distributors for your books. It depends on your vision. Do you want to corner the US market on paranormal romantic comedy? Or do you want to deliver your message to the world stage?

If you’ve been using Kindle solely for awhile, and book sales are stagnant, perhaps switch up what you’ve been doing. You just might get more than what you’ve been getting.


We’d love to hear your experience with various distributors. Let us know below. What’s worked for you?

Stephanie Dawn Hrehirchuk

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