You never get a second chance to make a first impression.
Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose yours?
Well, first off, it should be well-written. The whole thing. If you really care about your craft, you’ll get training, just like any other craft or profession. You’ll do your research, compare it to other well-written books, and see if your work cuts the mustard. If you don’t know what “cut the mustard” and other idioms mean, you’ll look them up and use them properly. If you don’t know how to spell and use proper grammar and punctuation, you’ll find out. And, you’ll get feedback on your work from people who know something about the craft and the industry.
In order to grab a reader’s attention, you must first have an eye-catching book cover and intriguing title. From a marketing perspective, you should learn how to maximize the searchability and impact of the words in your title and subtitle. If interested, your potential buyer will “look inside” (or flip it over if it’s a real book in a store). Your very first sentence should give the reader a good idea of what they’re in for. Perhaps it will suggest a genre, set the scene and introduce the protagonist. That’s a lot to ask for. Perhaps it will simply be an interesting first line. You still have a chance: Go on to create an impressive first page. This is something you will likely work and rework and rework again … and again … you get the picture. If your first page doesn’t hook them, you’ve likely lost a sale. Or, they may read a few pages and, by then, they should be hooked. If your entire book is well-written, you’re likely to get better reviews, which will entice more readers.
The Book Babas are offering a fun day full of learning how to make great first impressions—Sunday, March 8th. You’ll learn what works and what doesn’t from your title through to the end of your first chapter (more or less). You’ll get feedback from us (two published authors & book coaches) and from your fellow participants. In this high energy environment, your creativity will soar. Join us for the full day (including a nourishing lunch) or join us for only part of the day. Whether we see you there or not, we’re always available to work with you on a one to one basis to help you make your book stand out from the rest.
Find out more and register here.