Brilliant Beginnings

You never get a second chance to make a first impression. Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose … Continue reading Brilliant Beginnings

Kindle vs Kobo: eBook sales

“Doing what you’ve been doing is going to get you what you’ve been getting.” Seth Godin Last year, I decided to create a Kobo account and upload some of my eBooks so I could do things like manage specific promotions and see how my books performed on a site other than Kindle. I've checked stats on … Continue reading Kindle vs Kobo: eBook sales

The 5-Star-Review “Marketing Strategy”

The games people play now, every night and every day now, never meaning what they say now, never saying what they mean.   I’ve always disliked the whole “pick a number from 0–10” to tell me how you’re feeling or what you think. Ridiculous. What 8 means to you may be different from what 8 … Continue reading The 5-Star-Review “Marketing Strategy”

How to Write a Book Review

The purpose of a book review is to inform other potential readers/buyers about the book. Feedback is also helpful to the author. A good review can help increase sales; a poor review can have the opposite effect. To post a review on Amazon, you have to be an Amazon customer. Goodreads and other platforms (Barnes … Continue reading How to Write a Book Review

Goodreads giveaways? Just say no.

I wanted An Accidental Awakening to reach new readers. So I ran a Goodreads Giveaway for 50 copies of the ebook. I'm always up for trial and error to discover which marketing strategies are the best. This one was a big fat ERROR. Who doesn't like to get free stuff? Virtually no one. So people … Continue reading Goodreads giveaways? Just say no.