You never get a second chance to make a first impression. Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose … Continue reading Brilliant Beginnings
“Doing what you’ve been doing is going to get you what you’ve been getting.” Seth Godin Last year, I decided to create a Kobo account and upload some of my eBooks so I could do things like manage specific promotions and see how my books performed on a site other than Kindle. I've checked stats on … Continue reading Kindle vs Kobo: eBook sales
The games people play now, every night and every day now, never meaning what they say now, never saying what they mean. I’ve always disliked the whole “pick a number from 0–10” to tell me how you’re feeling or what you think. Ridiculous. What 8 means to you may be different from what 8 … Continue reading The 5-Star-Review “Marketing Strategy”
The purpose of a book review is to inform other potential readers/buyers about the book. Feedback is also helpful to the author. A good review can help increase sales; a poor review can have the opposite effect. To post a review on Amazon, you have to be an Amazon customer. Goodreads and other platforms (Barnes … Continue reading How to Write a Book Review
I wanted An Accidental Awakening to reach new readers. So I ran a Goodreads Giveaway for 50 copies of the ebook. I'm always up for trial and error to discover which marketing strategies are the best. This one was a big fat ERROR. Who doesn't like to get free stuff? Virtually no one. So people … Continue reading Goodreads giveaways? Just say no.