You never get a second chance to make a first impression. Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose … Continue reading Brilliant Beginnings
“Doing what you’ve been doing is going to get you what you’ve been getting.” Seth Godin Last year, I decided to create a Kobo account and upload some of my eBooks so I could do things like manage specific promotions and see how my books performed on a site other than Kindle. I've checked stats on … Continue reading Kindle vs Kobo: eBook sales
The games people play now, every night and every day now, never meaning what they say now, never saying what they mean. I’ve always disliked the whole “pick a number from 0–10” to tell me how you’re feeling or what you think. Ridiculous. What 8 means to you may be different from what 8 … Continue reading The 5-Star-Review “Marketing Strategy”
I wanted An Accidental Awakening to reach new readers. So I ran a Goodreads Giveaway for 50 copies of the ebook. I'm always up for trial and error to discover which marketing strategies are the best. This one was a big fat ERROR. Who doesn't like to get free stuff? Virtually no one. So people … Continue reading Goodreads giveaways? Just say no.
Now that An Accidental Awakening has launched and is available worldwide, I have more insight that popped up along the publishing road that can help you. There are several areas of confusion when it comes to the massive algorithm machine that is Amazon. One issue I've seen many rants about online is the reselling of … Continue reading Why does Amazon show used copies available of my book?
Great question! As always, it depends on you, your book, and how you want to send it out to the world. If you have mad skills in the area of cover design, go for it! eBook is easier in this respect than print book covers. You can use a tool such as Canva and create … Continue reading Should I invest in a professional book cover?
Yes, yes it does. Even the form of creativity and due diligence. The book cover is complete. The printer is printing my hard copy proofs as I type. All I had to do today was get up and upload my finished book onto Amazon and Kobo. And yet, here I sit, typing a blog post. … Continue reading Procrastination takes many forms
Having been educated in Canada, we learned proper Canadian spelling (years ago!) but were influenced by an onslaught of American writing since. We teeter on the precipice between the Motherland and Big Brother. Our spellcheck program may be loyal to one country and Grammarly to another. (What do those squiggly red lines under some words … Continue reading Proudly Canadian?
I spoke with a new client last week to discuss coaching her in the creation of her online courses. The first thing she said to me was, "I wish I'd found you a year ago." It turns out, she hired a vanity press to publish her first book. A vanity press resides somewhere between traditional … Continue reading The High Price of Vanity Press
Steven Pressfield (The War of Art) would say I’m in resistance. He’d be right. Yet, if I’m working on projects, completing them, publishing … how can that be resistance? Sounds like success to me. Well, it depends on the project. My current form of procrastination is: transcribing three old print books of poetry into eBooks … Continue reading Recognizing Resistance