I wanted An Accidental Awakening to reach new readers. So I ran a Goodreads Giveaway for 50 copies of the ebook. I'm always up for trial and error to discover which marketing strategies are the best. This one was a big fat ERROR. Who doesn't like to get free stuff? Virtually no one. So people … Continue reading Goodreads giveaways? Just say no.
Now that An Accidental Awakening has launched and is available worldwide, I have more insight that popped up along the publishing road that can help you. There are several areas of confusion when it comes to the massive algorithm machine that is Amazon. One issue I've seen many rants about online is the reselling of … Continue reading Why does Amazon show used copies available of my book?
Great question! As always, it depends on you, your book, and how you want to send it out to the world. If you have mad skills in the area of cover design, go for it! eBook is easier in this respect than print book covers. You can use a tool such as Canva and create … Continue reading Should I invest in a professional book cover?
Yes, yes it does. Even the form of creativity and due diligence. The book cover is complete. The printer is printing my hard copy proofs as I type. All I had to do today was get up and upload my finished book onto Amazon and Kobo. And yet, here I sit, typing a blog post. … Continue reading Procrastination takes many forms
Having been educated in Canada, we learned proper Canadian spelling (years ago!) but were influenced by an onslaught of American writing since. We teeter on the precipice between the Motherland and Big Brother. Our spellcheck program may be loyal to one country and Grammarly to another. (What do those squiggly red lines under some words … Continue reading Proudly Canadian?
I spoke with a new client last week to discuss coaching her in the creation of her online courses. The first thing she said to me was, "I wish I'd found you a year ago." It turns out, she hired a vanity press to publish her first book. A vanity press resides somewhere between traditional … Continue reading The High Price of Vanity Press
Steven Pressfield (The War of Art) would say I’m in resistance. He’d be right. Yet, if I’m working on projects, completing them, publishing … how can that be resistance? Sounds like success to me. Well, it depends on the project. My current form of procrastination is: transcribing three old print books of poetry into eBooks … Continue reading Recognizing Resistance
Although I'd been writing and publishing—both literary and visual work—for over 25 years, I had only heard about the Access Copyright recently. It's a Canadian government licensing body (established 1988) that collects fees from organizations for their right to copy protected work; it distributes money annually to affiliates. I got busy collecting the data (e.g., … Continue reading An Unexpected Cheque in the Mail
When I received the call from my muse to write my first book, I was thrilled. When the follow-up call came to publish the book, I stopped short. Because I'm all about tree love. Sustainability is important to me. And the publishing industry has an opportunity to put practices in place that safeguard our beautiful … Continue reading 3 Ways to Lessen your Publishing Footprint
I received a message from a writer who wanted to talk about publishing. She had received a quote from a publisher (there is a lot to navigate in today's world of publishing in terms of the word publisher). A popular publishing category has grown in the market and it's what is termed hybrid publishing. This … Continue reading The Four-Thousand-Dollar Question