Brilliant Beginnings

You never get a second chance to make a first impression. Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose … Continue reading Brilliant Beginnings

The 5-Star-Review “Marketing Strategy”

The games people play now, every night and every day now, never meaning what they say now, never saying what they mean.   I’ve always disliked the whole “pick a number from 0–10” to tell me how you’re feeling or what you think. Ridiculous. What 8 means to you may be different from what 8 … Continue reading The 5-Star-Review “Marketing Strategy”