You never get a second chance to make a first impression. Anyone can self-publish a book; it’s relatively easy and there is no vetting process. Consequently, over a million books are published online each year. Many millions of books, maybe billions, are available through online distributors, in bookstores and from libraries. Why should anyone choose … Continue reading Brilliant Beginnings
“Doing what you’ve been doing is going to get you what you’ve been getting.” Seth Godin Last year, I decided to create a Kobo account and upload some of my eBooks so I could do things like manage specific promotions and see how my books performed on a site other than Kindle. I've checked stats on … Continue reading Kindle vs Kobo: eBook sales
The games people play now, every night and every day now, never meaning what they say now, never saying what they mean. I’ve always disliked the whole “pick a number from 0–10” to tell me how you’re feeling or what you think. Ridiculous. What 8 means to you may be different from what 8 … Continue reading The 5-Star-Review “Marketing Strategy”
I wanted An Accidental Awakening to reach new readers. So I ran a Goodreads Giveaway for 50 copies of the ebook. I'm always up for trial and error to discover which marketing strategies are the best. This one was a big fat ERROR. Who doesn't like to get free stuff? Virtually no one. So people … Continue reading Goodreads giveaways? Just say no.
Now that An Accidental Awakening has launched and is available worldwide, I have more insight that popped up along the publishing road that can help you. There are several areas of confusion when it comes to the massive algorithm machine that is Amazon. One issue I've seen many rants about online is the reselling of … Continue reading Why does Amazon show used copies available of my book?
Great question! As always, it depends on you, your book, and how you want to send it out to the world. If you have mad skills in the area of cover design, go for it! eBook is easier in this respect than print book covers. You can use a tool such as Canva and create … Continue reading Should I invest in a professional book cover?
I spoke with a new client last week to discuss coaching her in the creation of her online courses. The first thing she said to me was, "I wish I'd found you a year ago." It turns out, she hired a vanity press to publish her first book. A vanity press resides somewhere between traditional … Continue reading The High Price of Vanity Press
When I received the call from my muse to write my first book, I was thrilled. When the follow-up call came to publish the book, I stopped short. Because I'm all about tree love. Sustainability is important to me. And the publishing industry has an opportunity to put practices in place that safeguard our beautiful … Continue reading 3 Ways to Lessen your Publishing Footprint
I received a message from a writer who wanted to talk about publishing. She had received a quote from a publisher (there is a lot to navigate in today's world of publishing in terms of the word publisher). A popular publishing category has grown in the market and it's what is termed hybrid publishing. This … Continue reading The Four-Thousand-Dollar Question
I just spoke with a client who is preparing her manuscript for publishing. When the energy wave comes, you surf it. Even when it comes in the middle of summer. When your kids are out of school. My client is working to balance getting the book out this fall and spending quality summer fun time … Continue reading Work from home/life balance